Content Writer
Written by
Whitney White
7
min read
In the competitive world of freelance writing, your website is more than just a digital presence—it's your personal brand and portfolio. It’s the first impression potential clients get, and it’s where you can showcase your creativity, writing style, and professionalism. Whether you're a seasoned writer or just starting, having a standout website is essential to attract clients and stand out from the crowd.
To inspire you, we’ve compiled some of the best freelance writer website examples that embrace creativity while maintaining a focus on functionality and client engagement.
1. Joanna Wiebe: Clear Messaging, Strong Brand
Joanna Wiebe, a renowned copywriter and founder of Copyhackers, uses her website to communicate her expertise clearly and concisely. The layout is clean, and the focus is on her proven results.
Key Takeaways:
Simple Navigation: Easy-to-find case studies and services.
Compelling CTAs: Invites potential clients to engage immediately.
Portfolio Showcase: Highlights successful campaigns with tangible results.
2. Henneke Duistermaat: Playful and Personal
Henneke’s website stands out with its quirky illustrations and conversational tone. Her site reflects her unique personality and writing style, drawing clients who value her creative approach.
Key Takeaways:
Visual Identity: Custom illustrations that align with her brand.
Engaging Copy: Welcomes visitors with warm, conversational writing.
Email Opt-In: Offers free resources to build a mailing list.
3. Elna Cain: Straightforward and Resourceful
Elna Cain specializes in helping freelance writers kickstart their careers. Her website is resource-driven and structured to appeal to both clients and aspiring writers.
Key Takeaways:
Dual Focus: Balances client services with helpful resources for writers.
SEO-Friendly Content: Blog posts and guides bring organic traffic.
Client-Oriented Design: Dedicated pages for services and testimonials.
4. Jennifer Locke: Minimalist and Professional
Jennifer Locke’s website showcases her expertise as a ghostwriter with a polished and professional design. It’s minimalist but impactful, keeping the focus on her credentials and client results.
Key Takeaways:
Clean Layout: Prioritizes readability and simplicity.
Professional Branding: Clear and confident messaging.
Testimonials: Builds trust through client success stories.
5. Kayla Hollatz: Bold and Relatable
Kayla Hollatz’s site is a perfect example of a freelance writer who knows her audience. With bold, modern design and relatable messaging, her site feels approachable yet professional.
Key Takeaways:
Targeted Messaging: Speaks directly to her niche audience.
Personal Touch: Infuses personality into her design and copy.
Service Clarity: Clearly outlines what clients can expect.
Why These Websites Work
These websites all succeed by following some universal principles:
Strong Branding: Each site reflects the writer's unique style, attracting clients who align with their voice.
Clear Navigation: Easy-to-use menus and organized layouts make it simple for visitors to find what they need.
Compelling CTAs: Whether it’s a portfolio, contact form, or free resource, every site includes clear calls to action.
Testimonials and Results: Real-world success stories build trust and credibility.
Mobile-Friendly Design: In 2025, mobile responsiveness is non-negotiable for any professional website.
Tips for Building Your Freelance Writer Website
Highlight Your Best Work: Use your portfolio to showcase your most impactful projects.
Include Testimonials: Social proof is crucial in building trust with potential clients.
Add a Personal Touch: Your personality can set you apart from competitors.
Be Client-Focused: Show how you can solve problems or deliver results.
Optimize for SEO: Use keywords that your target audience is searching for to attract organic traffic.
Conclusion
A well-designed freelance writer website can be your most powerful marketing tool. Whether you prefer bold and creative designs or minimalist professionalism, the key is to make it your own. Use these examples as inspiration to create a site that showcases your skills, resonates with your target audience, and ultimately, helps you land your dream clients.
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